Hotel Indigo Baton Rouge Downtown Riverfront renovates

Atlanta — Hotel Indigo, IHG’s (InterContinental Hotels Group) upscale boutique brand, announced the opening of the Hotel Indigo Baton Rouge Downtown Riverfront, located in the city’s historic downtown area.

Once known as the historic Hotel King before being converted to a dormitory during the Great Depression and then a state office building, the seven-story building traces its roots back to the 1920s. In 2009, a $25 million renovation was begun to restore the building to an upscale boutique hotel.

Featuring 93 rooms and panoramic views of the Mississippi River and historic Baton Rouge, the hotel maintains much of its original architecture. The trademark design feature is the floor-to-ceiling curved reclaimed pinewood wall that surrounds the oval-shaped lobby reception desk. The hotel has 16 distinct murals throughout the property that highlight images of nearby Arsenal Park.

"The transformation of this historic property into a Hotel Indigo is a major step forward in the growth of downtown Baton Rouge," said Mary Dogan, director of brand management for Hotel Indigo, the Americas, IHG. "Through the refreshing and modern design, Hotel Indigo Baton Rouge Downtown Riverfront reflects the unique elements of the surrounding community and helps further spotlight the city’s rich cultural, art and entertainment history."

Each Hotel Indigo property is designed to reflect the culture, character and history of the surrounding neighborhood. No two hotels are the same.  Brand standards don’t dictate the number or size of rooms, making it suited for conversion properties or independent boutique hotels. Conversions are attractive to developers because they require less financing than new builds and can be up and running in a shorter period of time.

"Hotel Indigo and what the brand represents matched perfectly with the vision for this hotel," said Francis Grayson, the hotel's general manager. "Not only is Hotel Indigo a good fit for the niche market of travelers looking for a comfortable boutique hotel, but it is also a good fit for the local community and our historic downtown."
Hotel Indigo Baton Rouge Downtown Riverfront is owned by Project King LLC and managed by Nu Vieux LLC, a Baton Rouge-based hospitality company, in a license agreement with a company in the InterContinental Hotels Group.

Located at the corner of Convention and Lafayette streets, the Hotel Indigo Baton Rouge Downtown Riverfront is accessible from Interstate 10 and Interstate 110, and is minutes from the city’s central business district. It is within walking distance of the city’s Riverfront Convention Center as well as restaurants, shops and cultural attractions. It is also close to the Louisiana State Capital, Louisiana State University (LSU) and Southern University.


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