The Tropicana Casino in Atlantic City, N.J., is adding slot machines and other electronic table games to its indoor mall, The Quarter. This is a move to mix retail, dining, entertainment and gambling in an attempt to generate more revenue for a struggling resort. The Philadelphia Inquirer suggests that other struggling casino hotels are likely to follow in this model. The Tropicana's new machines will be featured in the most central area of the Quarter, surrounding a fountain. Tropicana president and CEO Tony Rodia expects the new tables to "outperform our house average and allow us to expand beyond this initial test phase."
According to the Associated Press, the Tropicana eventually plans on putting 100 to 125 slot machines and live-staffed table games in The Quarter.
The Harrah's Resort Atlantic City wants to be the first hotel and casino to follow the Tropicana, and plans on installing six table games at "The Pool," a popular enclosed swimming pool featured at the hotel. The pool transforms into a night club after hours, and hopes to generate more revenue with the addition of the table games to areas where guests naturally congregate.