IDA14’s Karsten Schmidt provides interior design for Swissôtel Zürich lobby

Karsten Schmidt’s IDA14 showcased the new lobby of Swissôtel Zurich, which has a contemporary Swiss design paired with technological advancements.In the wake of a complete renovation, the heart of Swissôtel Zurich was transformed from a classic reception hall into a living room.

Customer orientation was the focus of the project, reflected in details of the lobby and comes into play through the use of technology. Now, there is iPad check-in, allowing front office staff to serve guests directly in the seated oasis; new tables ideal for small meetings; and the new lounge and seating area that offer a view of the activities in the lobby.

The new lobby at Swissôtel Zurich unites contemporary Swiss design with local charm and the latest technology with traditional craftsmanship. A key element is the characteristic “Swiss Circles,” carved in Swiss pine behind the check-in cubes. The circles consist of a combination of graphic elements and symbols that come from the traditional, 17th century art of Swiss paper cutting.

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In addition to the designer furniture made from natural raw materials, another aspect of the new lobby is the installation on the theme of snow, which covers the whole ceiling and consists of hanging chrome elements engraved with snowflakes. The video installation, which is projected onto the ceiling in the middle of the room, is also a key design. Called “SNOW-emotion switzerland,” this was created by interior designer Karsten Schmidt and his IDA14 firm, which was responsible for the entire interior design of the lobby.

The renovation contractors included CS Asset Management, founded in 1938.

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Tisch joined Loews Hotels & Co in June 2017 from Loews Corp., where he was a VP.