InterContinental Hotels Group launched the first upscale, international hotel brand designed specifically for the Chinese traveller – Hualuxe Hotels and Resorts.
The Hualuxe brand has been developed in response to the China hotel market's projected growth of 5-8 percent annually by 2030, and the international opportunity, where outbound trips from China are projected to grow from 10 million to more than 100 million in the next 10 to 15 years.
IHG is already the largest international hotel operator in China, and is looking at growing its brand in over 100 cities in China in the next 15 to 20 years. IHG has already signed over 20 letters of intent, which are now being converted into contracts, with the first hotel to open in late 2013 or early 2014.
Hualuxe will launch initially in Tier 1, 2 and 3 cities and resort locations in China, and expects to open in major cities elsewhere in the world.