InterContinental Hotels Group (IHG) revealed the next evolution of the prototype for its Holiday Inn Express brand. The updated prototype design was developed for the brand's portfolio of hotels in the US and Canada.
The Holiday Inn Express brand worked with an owner advisory board, conducted focus groups with guests, and completed competitive analysis and research to develop the updates to its prototype design.
The guestroom now includes a work space; functional storage units providing horizontal luggage storage; moveable seating allowing guests to use the space in ways that work best for them; and new decor for both the guestroom and public areas using neutral colors and textural combinations.
The Great Room, a multi-purpose area in the lobby of the hotel, encompasses the Holiday Inn Express brand's Express Start breakfast bar, dining area and additional seating areas. The Great Room updates include: a flexible space with a business center and 24/7 market; individual check-in pods in the front lobby of the hotel; welcoming areas conveying spacious, seating with a dedicated area for the Holiday Inn Express brand's Express Start breakfast bar; and meeting space that is business-like and uncluttered, utilizing both functional and natural light.
To create greater efficiencies and optimize return on investment for new and existing Holiday Inn Express hotel owners, the updated prototype design will also provide owners with a full set of architecture, engineering and interior design construction documents for the first time, which will be available late Q2 2014. Additionally, some of the operating efficiencies for the evolved prototype include a modular design, durable materials and finishes with low/easy maintenance, flexible use of space in great room and LED lighting to reduce energy costs. For both new construction and renovations, a complete design solution to drive consistency and guest satisfaction will be available.
The Holiday Inn Express brand is part of IHG's family of brands in nearly 100 countries and territories.