IHG (InterContinental Hotels Group) announced its first set of signings for the new Hualuxe Hotels and Resorts brand. Eight management contracts have been signed since the brand launch earlier this year, including hotels in Beijing and Shanghai, as well as six emerging business and leisure destinations across the country.
The eight newly signed hotels bring a combined total of nearly 2,800 rooms to the Hualuxe brand pipeline.
The first eight Hualuxe Hotels and Resort signings are all in cities where IHG already has an open hotel or a hotel in the pipeline. Hualuxe Hotels and Resorts is a key part of IHG's strategy to grow market share in Greater China. Hualuxe will initially launch in Tier 1, 2 and 3 cities and resort locations and IHG sees the opportunity for this brand to be in over 100 cities in China over the next 15 to 20 years.
The eight newly signed hotels and resorts are expected to open between 2014 and 2016, and all of these are signed with new owners working with IHG for the first time. The properties are: Hualuxe Beijing Xinan (380 rooms), Hualuxe Shanghai Pudong Kangqiao (400 rooms), Hualuxe Chengdu High-Tech West (350 rooms), Hualuxe Zhangjiajie Resort (380 rooms), Hualuxe Ordos Dongsheng (300 rooms), Hualuxe Foshan Nanhai (350 rooms), Hualuxe Yangjiang City Center (282 rooms), and Hualuxe Fuzhou Downtown (330 rooms).