The Park Hotels unveiled the property’s new logo, which pays homage to The Park's position as the original ‘The Park Hotel’ in India.
According to Priya Paul, chairperson of Apeejay Surrendra Park Hotels, "the fresh design language strongly reflects contemporary India and our ethos. It is strikingly bold and captures our personality perfectly."
The visual identity system is made up of contemporary patterns, created from motifs that symbolize India. The new identity was brought to life through a range of applications, including digital, collaterals, signages and a creation of a brand video.
The brand revitalization exercise has taken more than two years, with the company spending about INR 12 crore. This revitalization process also integrated the execution of experiences rooted in the brand promise of "Anything But Ordinary."
“Anything But Ordinary” experiences are highlighted in key service touch points in the hotel, including “The Arrival” experience that continues into “The Stay” experience to all touch points in the hotel including “The Spa.”
The Park Hotels is a company of luxury boutique hotels in India. The Park is present in Bangalore, Chennai, Hyderabad, Kochi, Kolkata, Navi Mumbai, New Delhi and Visakhapatnam. The Park Collection is The Park on Holiday Beach (Goa), The Park Pod (Chennai) and The Park Vembanad Lake and Apsara (Kerala).
The Park Hotels' property in India