Jay Godfrey revamps URBN Hotel in Shanghai, China

Cachet Hotel Group (CHG) completed the acquisition of URBN Hotel in Shanghai by CHG's co-founder Robert Roche.

The hotel is located in the heart of Shanghai and occupies a converted factory warehouse, using 100 percent recycled and locally sourced materials. It is China's first carbon neutral hotel.

Under CHG, URBN Hotel has undergone renovation to its guest rooms and interiors under the creative direction of CHG's fashion designer, New York-based Jay Godfrey. 

For the renovation, a neutral color palette has been adopted throughout the hotel, which also enhances the natural beauty of the recycled and reclaimed wood materials. Light fixtures with eco-friendly origins are adopted to provide sleek lines. Meanwhile, the use of silks and velvets in the hotel’s draperies and upholstery lends a minimalist touch.

Contemporary photography depicting local culture and botanicals that pay homage to URBN’s base in Shanghai and green roots can be found throughout the hotel. Godfrey’s personally curated coffee table books on art, design, fashion, lifestyle and local culture are included in all rooms.

Cachet Hotel Group is a Hong Kong-based management company established in May 2013. CHG’s formation created two new hotel brands, r. and Cachet. With numerous projects in the works, CHG is aiming to establish its first outlets in Greater China, Southeast Asia and India.

CHG’s co-founder Roche has almost 30 years of experience, living and doing business in Japan and China, includes the start-up and/or management of over 40 companies as well as numerous philanthropic initiatives and civic contributions around the world. In 1993, he co-founded Oak Lawn Marketing, now the largest infomercial company in Japan. In 1997, he co-founded Acorn International, one of the largest TV shopping companies in China.

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