Luxury hotel management group GHM and Taiwanese business development company Elements Innovation signed a management agreement to launch three upscale hotels in Zhudong, Taiwan. The Chedi Club, The Chedi and The Serai in Zhudong will be located on the border of Shei-Pa National Park in Hsinchu County with a view of the Wuzhi Mountain. The properties are part of the Eutopia development, one of the largest and most ambitious licensed hospitality projects ever undertaken in Taiwan.
The introduction of these three concepts within one masterplan is a first for GHM, and is a realization of the hospitality group’s vision for a comprehensive portfolio of properties. Jean-Michel Gathy is the architect behind the Eutopia project. The architect designed several GHM properties, including The Chedi Andermatt, a luxury mountain retreat in Switzerland, slated to open in the winter of 2013/2014.
The Chedi Club will have 25 villas spread throughout a maple forest, each with dedicated staff and butler service. The Chedi will offer 92 guestrooms and suites with mountain-top views, along with restaurants, meeting rooms, a spa and an infinity pool.
GHM property, The Chedi Muscat
The 200 rooms and suites of The Serai will be located nearest to the commercial and cultural attractions of the 1,600,000-square-foot Eutopia development. Eutopia will also include a wildlife eco-park, a traditional Taiwanese village with teahouse, a winery, art galleries, live theater, specialty restaurants, a biomedical spa and a modern open-air shopping mall.
Home to the Industrial Technology Research Institute, Zhudong has established are putation as the Silicon Valley of Taiwan. It also has Buddhist temples.
This latest agreement is one of many GHM has inked in East Asia. In April, GHM’s Chinese joint venture, luxury hotel brand Ahn Luh, signed management contracts with the Qinshen Group for hotels in Shanghai and Shaoxing. Additional Ahn Luh hotels and resorts are also scheduled to open in Chengdu and Shenzhen in the near future.
GHM property, The Legian Bali