Jeffrey Beers International to design Hard Rock Riviera Maya

RCD Resorts and the All Inclusive Collection announced the selection of Jeffrey Beers International (JBI) to design the Hard Rock Riviera Maya in Mexico. JBI will transform the existing property, currently operating as Aventura Palace and located on the Yucatan Peninsula south of Cancun, into two distinct destinations - one catering to adults only and one for families.

JBI's scope of work encompasses designing over 1,200 new guestrooms, multiple restaurants, a nightclub, a teen club, new wedding pavilion, and updates to an existing convention center. Additionally, JBI is coordinating the efforts of four other design firms consulting on specific aspects of the resort. Aventura Palace will be re-branded as Hard Rock Riviera Maya in 2013.

According to designer Jeffrey Beers, the design of the property blends the natural beauty of Mexico with the easy luxury and playfulness of the Hard Rock brand. The design is expected to evoke a clear sense of place by using colors, materials and motifs traditional to this part of Mexico while also introducing new spaces that will resonate with Hard Rock fans, including the new nightclub, theater and enhanced pool and beach experience.

Beers' design team was inspired by the Festival de Avåndaro, a Woodstock-like music festival that took place in 1971 on Mexico's Lake Avåndaro and drew over 200,000 attendees. The Mexican government suppressed rock music in the aftermath of the one-day concert, leading to the creation of illicit "café cantante" venues akin to American speakeasies. The new dinner theater in the adult hotel pays homage to this rebellious spirit of Mexican rock n' roll.

JBI is enhancing the beach and pool area for guests by creating a collection of new cabanas, a palapa-roof restaurant and a new wedding pavilion.

JBI's guestroom design incorporates stone feature walls and wood ceiling beams. Each property has a distinctive color palette: lunar blues, purples and silvers for the adults only section and sunny reds, oranges and yellows for the family section.

A new freestanding teen club will be constructed as part of a second phase, as will a full renovation to the existing convention center.

Once complete, Hard Rock Riviera Maya will join Hard Rock Hotel Cancun and Hard Rock Hotel Vallara as Mexico's first Hard Rock Hotels. These properties, in addition to the Hard Rock Hotel & Casino Punta Cana in the Dominican Republic, are the only all-inclusive Hard Rock Hotels in the world. The four properties are owned and operated by RCD Resorts under licensing agreements from Hard Rock International.

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