John Hardy Group announces ‘Radical Innovation 10’ call for entries

John Hardy Group announces ‘Radical Innovation 10’ call for entries.

The John Hardy Group announced the Radical Innovation Award call for entries and 2016 competition details. Now in its tenth year, Radical Innovation is an incubator led by top hospitality executives and design minds seeking to challenge the hotel industry and elevate guest experience using progressive thinking in design and operations.

The Radical Innovation Award invites contestants to submit their ideas for the next big hotel concept and compete for a grand prize, including $10,000 to further their concept, as well as chance to have their idea realized.

The competition is open to both students and professionals. Contestants are invited to submit their ideas online until May 6. All entries require a brief along with realistic design renderings showing how the concept would be brought to life. The jury will judge concepts on creativity and design, as well as potential impact on the industry.


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The jury will select three finalists, including one student winner, to participate in the Radical Innovation live event. Finalists will be provided transportation to New York City, where they will pitch their ideas on-stage at the New Museum on Oct. 5. A live vote by audience and jury members will determine the grand prize winner and recipient of the cash prize.

The student winner will receive a $1,500 prize, as well as the opportunity to receive a two-year full scholarship to the University of Nevada, Las Vegas, where she or he will earn a Master’s Degree in Hospitality Design, valued at over $60,000.

The Radical Innovation 10 jury includes: Michael Medzigian, CEO and director of Carey Watermark Investors; Jena Thornton, LEED AP, managing director of Eagle Rock Ventures; Simon Turner, president for global development of Starwood Hotels; James Woods, COO of The Bowls; Wing T. Chao, founding principal of Wing T. Chao Architect; and Claude Amar, president of The John Hardy Group International.

Since its founding in 2006, Radical Innovation has awarded more than $100,000 to winners.

The event is co-produced by The John Hardy Group.

Photo shows Zoku, which won the Radical Innovation in 2015. Zoku, a home-office hybrid, is currently in the final stages of development, with Zoku Amsterdam scheduled to open this spring 2016.