Starwood Hotels & Resorts Worldwide will debut the W brand in Israel in 2015 with the opening of W Tel Aviv - Jaffa and The Residences at W Tel Aviv - Jaffa. Owned by Manhattan-based RFR Holding, the hotel will be set inside a historic 19th century heritage building in the revitalized ancient port neighborhood of Jaffa.
W Tel Aviv - Jaffa is being designed by British architect John Pawson along with Ramy Gill Architects and Urban Designers, who has also designed the new Jaffa port.
W Tel Aviv - Jaffa is eyed to provide a "lifestyle experience," offering 125 guestrooms and suites, including one Extreme WOW Suite (W’s interpretation of the Presidential Suite) and panoramic views of the Mediterranean coast.
The hotel will offer a signature restaurant, a destination bar and W Living Room (W’s take on the traditional hotel lobby). Other luxury leisure facilities include an Away Spa, SWEAT state-of-the-art fitness and an outdoor WET pool deck. Guests can also expect the W brand’s signature Whatever/Whenever service philosophy. The hotel will also offer a full-service, 24-hour WIRED business center.
This project will also have 38 W-branded Residences at W Tel Aviv - Jaffa, which will come with a private entrance. With apartments ranging from 753 square feet to 4,305 square feet, the six-story Residences at W Tel Aviv - Jaffa will be built alongside the heritage building in which the hotel is housed. Residents will have access to the facilities at W Tel Aviv - Jaffa, including signature W offerings and services.