JOI-Design launches Hotel-Kompetenz-Zentrum, a gallery of hotel design concepts

Hospitality interiors studio JOI-Design launched the Hotel-Kompetenz-Zentrum (HKZ), or center for hotel design excellence, near Munich. The team was commissioned by HKZ to transform over 10,764 square feet of floor space into a gallery of ideas for hotel design, a curated showroom from which professionals such as hotel developers, operators and managers can “shop” among diverse concepts and test a range of products. 

HKZ is a permanent exhibition of options for guestroom, corridor, bar, café and reception lobby décor.

In addition to space planning the overall flow and coordination of the center, JOI-Design developed each space’s design from concept through to installation. The gallery floor reveals eleven diverse guestroom scenarios ranging from a three-star setting to a five-star suite, as well as a large reception area plus a working bar and café. Meanwhile, the bedroom prototypes have been individually styled to correspond with distinct guest profiles.

Although the HKZ is primarily aimed at hoteliers, other professions are targeted by the venue. Bar and café set-ups offer insight for restaurateurs, and the bedroom configurations suggest options for senior residences and extended-stay wellness centers. 











Products and services from more than 195 companies have been installed thus far. The showroom will continue to expand with new design scenarios installed within the 59,202-square-foot HKZ business park, which also has conference facilities. In addition, its library of materials enables an array of patterns, palettes and innovations in carpeting, wallpaper and tiles, among others.

The testing of operational software; POS systems; dispensing and cooling equipment; and vending machines in simulated yet real-time settings also will be available.

JOI-Design was founded in Hamburg in 1984 by Peter Joehnk with Corinna Kretschmar-Joehnk. Projects include: JW Marriott Cannes and the AC Hotel Ambassadeur Antibes, France; Hilton Frankfurt Airport at THE SQUAIRE; Sheraton, Sochi, Russia; Niederegger Shop & Café Lübeck;  Sheraton Hannover Pelikan; Steigenberger Bremen, Germany; Sheraton Ismailli, Azerbaijan; Lindner Resort Mallorca, Spain; and Dom Hotel, Cologne.








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