JOI-Design completed its redesign of the guestrooms of the Sheraton Pelikan in Hanover, Germany, with a style said to underline the heritage of its location in the former production factory of Pelikan.
The red brick building was built in 1906 and was revolutionary in its time because of the reinforced concrete building structure which provided large bright spaces that were ideal working conditions for employees. White pelican motifs running below the gable and plastered window surrounds provide a contrast to the simple red stone façade. The building was converted into a hotel by Sheraton in 1993, and has 147 guestrooms; those which are located in the former production areas have up to 13.9-foot-high ceilings with large windows.
In referencing the heritage of this German brand, JOI-Design achieved a balance that blends industrial authenticity with contemporary style and comfort. The concept for the guestrooms draws upon the art of writing through individual elements that refer to the building’s previous life. The carpet design is suggestive of stylized ink splashes floating on a background of hand-sketched lines, and the curtains have a subtle pattern of cascading ink spots.
High vaulted ceilings add to the loft-like character of the rooms and large windows allow natural sunlight to flood the space, thereby creating an airy feel. The color palette of natural tones is themed around the traditional writing set of parchment paper and inks. Contrasting accents, such as the saffron yellow leather desk chair with stitching detail, add a splash to the espresso base colors of the guestroom furniture.
In keeping with the building’s architecture, the interior detailing is minimal. Hand-drawn lines also feature in the guestroom corridor carpet design, running out asymmetrically from one side of the corridor as in a left or right justified paragraph. The pattern of lines is punctuated with stylized elliptical “ink blobs” demarking the guestroom entrances.
JOI-Design was founded in Hamburg in 1984 by Peter Joehnk, who, alongside Corinna Kretschmar, cultivated the practice into one of Europe’s leaders in hospitality design. JOI-Design’s four and five-star projects encompass airport and business new-builds, historic establishments, restaurants and spas for many of the major hotel brands, as well as independent properties across the continent.