Joie de Vivre rebrands former Seaside Hotel in Waikiki

Pacific Business News reports that the Seaside Hotel Waikiki, once owned by United Airlines, is now open under a new name after undergoing a multi-million dollar renovation and rebranding.

The Shoreline Hotel Waikiki has joined the Hawaii hotel market, and is being operated by Joie de Vivre Hotels, which took over management of the hotel in March 2012 after UA sold the hotel to Seaside Waikiki Hotel Fund.

The renovation, which began in November and is scheduled to be complete this month, added 10 guestrooms to the hotel.

Honolulu-based Coral Pacific Construction was the general contractor for the renovation.

The renovation was reportedly inspired by 1970s architecture. It was designed by California-based Anthony Laurino, who has worked on other Joie de Vivre Hotels.

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The rebranded property, formerly an Amari hotel, operates under a franchise agreement and is managed by Le Mirage Real Estate.

Global companies such as Radisson Hotel Group and Accor are stepping up development across the region.

The company expects to open more than 30 new Comfort properties in the market by 2033 via its existing franchising agreement with Choice Hotels Japan.