Karndean Designflooring has launched its new website, www.karndean.com. The redesigned site features streamlined searching and more intuitive navigation, a more interactive platform using multimedia technology, and product descriptions and resources.
Specifically, the site’s homepage has new colors and an updated logo, an uncluttered design, and moving images with current content. The focus of the website is to provide information on the flooring product ranges offered, with visitors now able to view wood or stone-effect products in rooms, request samples and brochures, and download guides and resources.
A new feature of the website enables homeowners to find a Karndean retail partner by entering their zip code or address.
The re-engineered site has a separate section tailored for commercial flooring specifiers, architects and interior designers. There are downloadable tools like the product selector, technical data sheets, case studies of Karndean commercial installations, photography, installation guides, and other technical data.
The website redesign was part of a larger branding initiative which also included the adoption of the name Karndean Designflooring and a new logo.
The website will continue to be a work in progress. In the coming months, Karndean will be adding a new feature to the website that will provide visitors with the ability to select specific Karndean products and accessories and incorporate them into pre-selected room scenes. Karndean will also have a more active presence across multiple social networks and incorporate a blog which will feature content covering topics such as events, flooring trends, Q&A, interviews with retailers and interior designers.