Krause + Sawyer to reinvigorate W Seattle

W Hotels Worldwide announced that, as part of the second wave of renovation projects to reinvigorate its North American portfolio, W Seattle will introduce 423 newly updated guestrooms in 2015.

Envisioned by Krause + Sawyer, the newly designed guestrooms will draw inspiration from the sound associated with the shock waves of a sonic boom, mixed with urban aircraft architecture and indigenous lodges.

The renovation projects of W Hotels Worldwide is a strategy that focuses on enhancing the W portfolio through a $100-million investment of the brand and its ownership groups with updates to public spaces, new bar and restaurant concepts and guestroom updates in markets including New York, Los Angeles, Chicago, Seattle, Mexico City and Washington, D.C.

Virtual Roundtable

Post COVID-19: The New Guest Experience

Join Hotel Management’s Elaine Simon for our latest roundtable—Post COVID-19: The New Guest Experience. The experts on the panel will share how to inspire guest confidence that hotels are safe and clean and how to win back guest business.

Established over 14 years ago, W Hotels is on track to reach 60 hotels by 2017. W Hotels have been announced for Milan, Shanghai, Beijing, Bogota, Abu Dhabi, Mumbai, Dubai, Jakarta, Panama, Muscat, Suzhou, Changsha, New Delhi, Kuala Lumpur and Sante Fe, Mexico, while upcoming W Retreats include Goa and Mexico's Riviera Maya.

Suggested Articles

Aggregate data for the Top 25 Markets showed lower occupancy and average daily rate than all other markets. 

Drawing from within, the company has appointed two new SVPs, a regional VP and a chief accounting officer to drive growth.

The first day of the online AAHOACON 2020 celebrated the accomplishments of the last year and emphasized optimism for the industry's future.