Lauren Rottett redesigns The Benjamin

The Benjamin, a luxury boutique hotel in midtown Manhattan situated on 50th Street and Lexington Avenue, concluded the final phase of its full-scale, multi-phase $10-million renovation. Under the guidance of Lauren Rottet, the namesake and founder of Rottet Studio, the room re-design is completed and the renovated and restyled guestrooms and suites are now available for guests.

The Benjamin’s premier suite will be unveiled in early 2014. In tandem with the guestroom re-design, new partnerships and programming will be launched this fall, including updates to the hotel’s noteworthy Sleep Program and pet offerings curated by BarkBox. An earlier aspect to this three-year project was the addition of The National Bar & Dining Rooms by Iron Chef Geoffrey Zakarian, unveiled in the first phase of the hotel’s updates.

Under the eye of Rottet, the revamped accommodations have a palette of whites, silvers, mink and golds. Other design choices include a mirror-meets-mural art piece over the bed, mirrored coffee tables in suites and streamlined parson’s desks. Select suites include a kitchenette with a spiral-patterned wall covering designed exclusively for The Benjamin by Rottet Studio.

 

Built in 1927, the hotel inspired artist Georgia O’Keeffe that she painted it as the subject of her piece “New York—Night.” The hotel opened as The Benjamin in 1999 following a $30-million renovation that transformed the hotel into the first luxury property for Denihan Hospitality Group.

The rooms redesign is the finishing piece of the project, which also included the renovation of the second floor with five residentially-styled rooms for events and meetings, a Benjamin Guest Lounge and a new lobby. Last fall, celebrity stylist Federico Calce unveiled Federico Hair & Spa at The Benjamin, which offers 24/7 access to blowouts, color, cuts, manicures and massages in-salon or in-room.

Virtual Event

Hotel Optimization Part 3 | Available On Demand

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event, now available on demand, for expert panels focused on getting you back to profitability.