Le Méridien has launched the first Le Méridien Hub at Le Méridien Barcelona. The new concept, which re-interprets the hotel lobby into a social gathering place for people, will gradually be introduced in Le Méridien hotels around the world.
The hub can be divided into three experience zones: arrival experience, interaction zone and Latitude Bar.
For the arrival experience, “high impact” artworks have been placed at the hotel entryway to “immerse guests into the world of Le Méridien.” Specifically, the transformation was accomplished through a visual work of art created by Le Méridien LM100 members.
For the interaction zone, added were communal seating to coffeehouse style seating in order to “stimulate dialogue, contemplation and interaction.” Also added were a curated library, which will host Le Méridien brand’s signature “A New Perspective” event series.
The Latitude Bar, meanwhile, revolves around a coffee bar manned by baristas serving signature coffees. The café is converted into a wine-inspired setting at night.
Le Méridien, currently represented by 100 properties in 50 countries, was acquired by Starwood Hotels & Resorts Worldwide, Inc. in November 2005. Jérôme Sans heads the company's transformation of guest touch points.
In recognition of the new hub concept, Le Méridien was a finalist in the recent Worldwide Hospitality Awards in the “Most Innovative Concept” category.
In Europe, Middle East, and Africa, as well as in Asia Pacific, several Le Méridien hotels are scheduled to integrate the Hub concept into their lobby experience over the next 12 months. This will include Le Méridien Istanbul Etiler and Le Méridien Oran Hotel & Convention Centre, Le Méridien Bali-Jimbaran, all three scheduled to open in 2012, as well as existing Le Méridien hotels in Brussels, Kuala Lumpur, and Bangkok.