LodgeNet to partner with Kiplinger to provide television service

The Kiplinger Washington Editors, publisher of Kiplinger’s Personal Finance, and LodgeNet Interactive Corporation announced a content agreement through which Kiplinger’s personal finance programming will air – beginning in November in more than one million upscale and luxury hotel rooms through LodgeNet’s “Free On Demand” television service.

“Kiplinger’s brand and the quality of its content will resonate with our millions of guests,” said Darla Schultz, vice president, iTV advertising and content for LodgeNet. “Additionally, independent, third-party research shows we deliver Kiplinger’s targets such as C-Suite executives, active and engaged investors and people with household income of $250,000 and more. The collaboration between our companies is ideal for advertisers wishing to align with quality content on a platform reaching a large, exceptionally affluent broadcast audience.”

The sales teams at LodgeNet and Kiplinger are offering advertisers space, including pre-roll video, in an exclusive area in LodgeNet’s Free On Demand category dedicated to Kiplinger content.  Multiple promotional elements, such as promos across the network and interactive banner ads on the menu interface, will drive guests to Kiplinger video options.  The programming offered by Kiplinger will cover a wide-range of personal finance topics and be measured by Nielsen On Location Media.


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