Travel Daily UK is reporting that London’s hotel sector is expected to see a boost next year as hotel chains scramble to open hotels before the Olympics in July. For example: Travelodge has announced it has added another 146 locations to its target list, with the capital a priority with 65 hotels planned.
The budget chain has opened 38 new hotels and exchange 44 contracts this year, with ongoing plans to develop its sites with other companies and its ‘Metrolodge’ strategy. Of the new locations, central areas of London such as Liverpool Street, Covent Garden and Old Street have been added, as well as areas including Hornchurch and Ruislip on the outskirts. Towns in the Lake District and coastal destinations have also been included.
Meanwhile, the Apex Hotels chain will open its third London property on April 1 next year. The four-star hotel at Temple Court off Fleet Street is a conversion worth more than £60m and will have 184 rooms.
In addition, two new Doubletree by Hilton hotels have appeared in capital following the re-brand of two Mint Hotels. The Tower of London and Westminster hotels are now under DoubleTree name, with six other properties in London and the Netherlands to be changed to either DoubleTree or Garden Inn during the coming months.