Starwood Hotels and Resorts announced it has reached an agreement with Lilianfels Hotel Blue Mountains Pty and Echoes Hotel Blue Mountains Pty to rebrand the Lilianfels and Echoes resorts in Blue Mountains, Australia. Under The Luxury Collection brand, the two hotels will become Lilianfels, A Luxury Collection Resort, Blue Mountains, Australia; and Echoes, A Luxury Collection Resort, Blue Mountains, Australia.
The Luxury Collection brand is an ensemble of more than 75 of hotels and resorts in more than 30 countries.
As the newest members of The Luxury Collection brand, Lilianfels and Echoes join a portfolio of properties including The Gritti Palace in Venice, Hotel Alfonso XIII in Seville, Hotel Pulitzer in Amsterdam, The Romanos in Costa Navarino and The Chatwal in New York City.
The signing of Lilianfels and Echoes follows The Luxury Collection Hotels & Resorts recent opening of The Hongta Hotel in Shanghai. The brand plans to grow globally with four new hotels and resorts opening in Asia within the next six months, including The Royal Begonia in Sanya, Twelve at Hengshan in Shanghai, ITC Grand Chola in Chennai, India and Keraton at The Plaza in Jakarta.
Lilianfels, A Luxury Collection Resort, Blue Mountains, Australia