Maestro PMS launched its enhanced Guest Loyalty System with online capabilities. Built on a total integrated-solution foundation with over 20 modules on a single-image database, the Guest Loyalty Module gives independent operators loyalty program benefits and functionality to compete with high-profile programs that until now were only available to major chains.
The system is mobile optimized and offers online self-service, enabling guests to sign-up, and manage profiles as well as generate, track, and redeem reward points for reservations, room nights, referrals, and many other activities that strengthen their relationship with the hotel and increase revenue.
Independents use the flexible Loyalty System to automate the complex process of points tracking and redemption and to create loyalty programs with perks that reflect their personalized service and unique brand. The system may also be used with magnetic Loyalty ID cards which retain value points to be redeemed for services in Maestro or converted to property gift cards.
Maestro’s Guest Loyalty System provides a large number of configurable options to meet nearly every property’s unique program requirements, including:
- Rewards points that may be earned for referral bookings and corporate bookings, in addition to traveler reservations.
- Multi-Tiered Member Levels (i.e. Silver, Gold, Platinum).
- Property-configurable reward point criteria can include rate types, dollars spent, nights spent, reservations, Guest Experience Measurement (GEM) Survey completion, and other factors.
- And robust Loyalty reward tracking, data mining, and reporting capabilities.
Maestro’s Guest Loyalty enables guests to manage their accounts online, to view past and future reservations and customize their communication preferences (email, SMS Text, mail, etc.). Properties can even set-up a Facebook Loyalty access page that lets guests easily sign up, manage their profile and create referrals to generate rewards points from Facebook. The Loyalty System is fully integrated with Maestro’s ResWave online booking engine and Maestro PMS for seamless, real-time rates, availability and proactive yield management.
The Guest Loyalty System may be tied to a property’s exclusive members-only emarketing strategies instead of depending only on 3rd party flash sales sites and OTA’s to increase occupancy during soft periods. The system makes it possible to reward Loyalty members with increased incentives, such as double points, for booking on specific date ranges or responding to Loyalty Member-Only ‘flash sales type’ promotions to reduce costs by shifting repeat guests to substantially lower-cost direct channels.