Masland Avenue showcasesingenuity in engineering and design

Las Vegas, Nevada (January 30, 2009) – Continuing its enviable position at the forefront of fashion and styling, Masland Carpets & Rugs has gone above and beyond this year in unveiling an impressive array of signature products produced by new proprietary technology.

"Our new technology can produce much more pattern and detail in a tufted carpet," says Masland Residential President Kennedy Frierson. "It's revolutionary to have this much patterning and color capability in a tufted product – it adds so many more possibilities for the designers."

The new Masland Avenue line features 16 new cut-pile styles constructed of 100% STAINMASTER® Luxerell£ BCF nylon -- a sought-after fiber with a silky-soft hand and STAINMASTER® premium performance. Ranging from animal skin and geometric contemporary patterns to traditional styles with the long-revered Eastern influence, Masland's new carpets are ingenuity in engineering and design.

Kenya, a bold zebra pattern, brings contemporary spark to a room. But for those seeking a subtler look, Kenya is featured in neutral combinations as well. Another out-of-Africa option – Safari features a Moorish trellis design atop a cheetah-skin patterned background.

For those who embrace the look and feel of a crisp, orderly interior, geometric patterns are abundant in Masland Avenue offerings. Olympia, a Greek key design, maze-like pattern; Cordova, a classic Chippendale-period look with layered octagons; Raleigh, inspired by stained glass; and Loxley, a soft, organic tweed pattern, are among the innovative new designs.

Mauvilla features a shaded Moorish trellis pattern. Amberly, a small geometric floral/ diamond motif. Five classic Persian designs range from ornate complexity to simple sophistication, traditional colors to modern, trendy hues. Arlington, a modern damask; Terresa, a tonal Persian look; Kabir, overlapping medallions in a kaleidoscope effect; Cadiz, featuring the popular Persian flowers that form a trellis; and Claridge, an ornate medallion pattern, are among the more elaborate traditional patterns.

Oakleigh, a delicate vine/medallion pattern, joins Palisades, a willowy leaf design in a sophisticated form of simplicity. A new display to showcase the new Masland Avenue products will soon be available.

Masland Carpets, a division of The Dixie Group, has designed and produced fine quality carpets and rugs since 1866, and has a long-standing reputation for innovative styling and color leadership. Headquartered in Mobile, Alabama, the company markets an extensive line of residential and commercial carpets and area rugs for worldwide distribution. For more information,  call 800.633.0468 or visit the website at

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