Miami's Shelborne Spiffs Up Lobby Area—and More

While the Shelborne in South Beach might be oversahdowed by its neighbors, The Raleigh Hotel and The Shore Club, it's making an effort to step out into the light. The hotel is currently undergoing a multimillion renovation, which will feature 200 completely brand new rooms, 20 detailed suites, nine executive poolside bi-level townhouse suites, multiple mezzanine lanai suites and a Penthouse Suite. The hotel will also feature a new infinity pool with an expanded "Beauty Deck" with an upper sun deck connected by a cat walk.

The new lobby is already taking shape. Fusing virtues of 1940s and 1950s design with sleek, modern lines, ADD Inc Miami’s renovation evokes a "naughty and nice" attitude that fits in well with the South Beach vibe. In May, lead architect Jonathan Cardello, principal and director of ADD Inc Miami, will showcase the revamped Shelborne lobby, complete with a "bubble desk," chandeliers, lobby lounge, boutique and a sushi bar, with the entire facelift finished by this fall.

The lobby entryway features curvy glass, along with a modern interpretation of an original Morris Lapidus floating porte-cochère. The word "Shelborne," is engraved in brushed aluminum on the floor, adding a nice surprise texture to the mirrored and white-terrazzo floor. Immediately upon entering the lobby, and guided by a glow from two large Maria Theresa crystal chandeliers, guests are introduced to a black-and-white design palette containing reams of curves and angles—including black stingray skin wrapped tightly around a stark white concierge desk. Rows of illuminated orbs and white high-lacquered material covers the reception desk (also referred to as the "bubble desk"), making guests feel they are checking into a nightclub (so South Beach).

Also part of the lobby scene will be Zama Sushi Bar, which should be open by mid-April. 

Virtual Event

HOTEL OPTIMIZATION PART 2 | Now Available On-Demand

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.

Suggested Articles

The online event consolidated five in-person events into the two-day Hotec Global virtual conference.

After two years, the Galt House in Louisville, Ky., has completed its $80 million upgrade.

Buildings in Texas and the Northeast are being converted into hotels.