Lungarno Collection opened Portrait Firenze in Florence, in a move said to help guests celebrate the heritage of the Ferragamo family-owned hotel for which the city is known for. Located along the Ponte Vecchio, the hotel was exclusively designed by Florentine architect Michele Bonan, who also designed the other properties in the collection.
Portrait Firenze's style and bespoke designs are designed to evoke a historic experience for every traveler. Bonan’s primary inspiration was to create an elegant space and have harmony prevail through the use of simple lines. The property therefore acts as an “inspired storyteller,” donning a photographic reportage throughout suites and public spaces portraying the lifestyle and glamor in Florence starting from the 1950s when the concept of “Made in Italy” was born, while also paying homage to Florentine craftsmanship.
Design details include portraits with Florence as the backdrop, showcasing famous streets, monuments and images depicting celebrations and influential people.
Suites range from 430 square feet to 1,400 square feet with a penthouse floor boasting 2,938 square feet of space. Italian aspects include: vintage furniture produced by Italian manufacturer Tosconova, and dedicated to the 'Made in Italy' heritage of uncompromised quality; hand-picked Carrara marble covering each bathroom; a pillow menu catering to each guest's preference; terry bathrobes with Salvatore Ferragamo bath amenities; cotton satin mako bedding; fabrics with gold details; and warm hued wood furniture.
Bonan played with colors and materials, choosing contrasting tones of opaque grey and dark brown, steel with metal and gold accents, organic wood, and textiles to create a harmonious atmosphere. Bonan also focused on the maximization of light with oversized windows and rooms that allow natural light to fill each space and emphasize the property's views of the river and surrounding city.
Technology incudes: flat-screen TVs, Bluetooth systems offering an entire library of music and films, an E-butler available to assist in all multimedia requests, complimentary iPads, docking stations, stereo systems, advanced temperature controls and Wi-Fi.
The Lungarno Collection has addresses in Florence and Rome. The brand was launched in 1995 as Lungarno Alberghi S.r.l., the hotel management company owned by the Ferragamo family, and was rebranded as Lungarno Collection in 2011.