Shimao Group unveiled its new concept hotel brand, MiniMax Hotel. The world's first MiniMax Hotel, MiniMax Hotel Shanghai Songjiang, will open its doors for business this December of 2014.
MiniMax Hotel was conceived with a focus on the new generation of consumers, targeting the young adult segment as its customer base. MiniMax Hotel gives focus on "Mini" as the core design concept, creating a high-end hotel brand incorporating natural and simple elements.
Taking into account the dependence of today's young consumers on smart systems, social media and e-commerce platforms, MiniMax Hotel integrates the end-to-end booking process through to the confirmation of the reservation with social networking and shopping into an interactive platform that allows for interactive communication with the guest.
MiniMax Hotel has two green certifications. Green features include: a solar-assisted hot water system, the "deep sleep" system, the low-alkaline potable water system and fully smart rooms. The hotel was granted two stars according to China's Ministry of Construction's Green Building Evaluation Standard, as well as the US LEED Silver certification, making the MiniMax the first hotel in China to receive both certifications.