MiniMax Shanghai to debut in China this December

Shimao Group unveiled its new concept hotel brand, MiniMax Hotel. The world's first MiniMax Hotel, MiniMax Hotel Shanghai Songjiang, will open its doors for business this December of 2014.

MiniMax Hotel was conceived with a focus on the new generation of consumers, targeting the young adult segment as its customer base. MiniMax Hotel gives focus on "Mini" as the core design concept, creating a high-end hotel brand incorporating natural and simple elements.

Taking into account the dependence of today's young consumers on smart systems, social media and e-commerce platforms, MiniMax Hotel integrates the end-to-end booking process through to the confirmation of the reservation with social networking and shopping into an interactive platform that allows for interactive communication with the guest.

Virtual Roundtable

Post COVID-19: The New Guest Experience

Join Hotel Management’s Elaine Simon for our latest roundtable—Post COVID-19: The New Guest Experience. The experts on the panel will share how to inspire guest confidence that hotels are safe and clean and how to win back guest business.

MiniMax Hotel has two green certifications. Green features include: a solar-assisted hot water system, the "deep sleep" system, the low-alkaline potable water system and fully smart rooms. The hotel was granted two stars according to China's Ministry of Construction's Green Building Evaluation Standard, as well as the US LEED Silver certification, making the MiniMax the first hotel in China to receive both certifications.

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Inspired by the history of the property, the overall design maintains the originality of the existing building while adding new amenities. 

The refurbishment focused on guestrooms and hallways along with exterior painting and lighting upgrades.

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