nemaworkshop designs W Mexico City

The design of the W Mexico City’s Living Room spaces has been unveiled, with the concept by studio nemaworkshop. Anurag Nema, principal of the New York City-based firm, who worked with W Hotels before and for the brand’s latest incarnation, wanted to infuse the new space with elements of mystery and illusion.

Architecture and design firm nemaworkshop creates a sense of mystery and illusion at the W Mexico City. Moving through the property’s public areas reveals the space’s secret identities, as forms, furnishings and materials transform with every step, turn and glance. Custom made and unique finishes inspired by local values are combined in playful experimentation.

Throughout the lobby, nemaworkshop used Polanco as a backdrop, developing a design saturated by colors, shapes and textures, paying homage to Mexico City’s history. A pyramid, with hidden messages only visible at night, greets newcomers in the lobby, and intimate pockets with laser-cut screens and chairs with backings reminiscent of a mask conceal VIP guests. When hotel guests look up at the main bar, waves encompass the ceiling, thanks to reflective surfacing material, giving off the illusion of moving water. Entering the dark bathroom, one is greeted by an unexpected tequila bar, revealing another one of W Mexico secrets.

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


Coming soon, guestrooms and suites at the W Mexico City will be unveiled, incorporating design by nemaworkshop.

Suggested Articles

The 132-room hotel’s interior design and branding, conceived by Hirsch Bedner Associates, were inspired by the history of the city of Burbank.

The Beeman Hotel upgraded its guestrooms and public spaces in partnership with locally based Studio 11 and Carrell Partners & Yost Architects.

The Hotel Viking and the Holiday Inn Express on Hunter Army Airfield, an IHG Army Hotel have finished their upgrade projects.