As part of the W brand’s commitment to reinvigorate more than 11 of its properties across North America, W New Orleans – French Quarter unveiled a full scale property renovation.
W New Orleans – French Quarter transformed all 97 guestrooms, its Living Room (the W brand’s take on the traditional hotel lobby), studio meeting spaces, all corridors and the outdoor Courtyard. The property also expanded its offerings, adding a Sweat fitness center, as well as SoBou, a contemporary Creole cuisine restaurant, recently named one of Esquire’s Best New Restaurants in America.
New York City based interior design and architecture firm nemaworkshop redesigned the guestrooms of the W. Each room boasts clean lines and modern blacks and whites, mixed with gold tones and rich primary colors relevant to the room design motif. Inspired by the Big Easy music, the jazz design offers golden yellow walls and an oversized floor-to-ceiling brass image modeled after the bell of a horn.
The property’s tarot designed rooms channel the mystic spirit of the city with décor inspired by New Orleans’ voodoo queen Marie Laveau. The walls offer a deep blue color as well as an oversized mural representing a woman reading tarot cards.
According to Anurag Nema, principal at nemaworkshop, the new design “definitely has a little fun with the city’s spiritual side. You may see Marie’s eyes following you on the guestroom number placard, or you may recognize her headdress on a directional sign. If you look up while you’re standing in the lift landing, you’ll notice tiny, pin-like lights, playing off voodoo pins.”
In addition to the décor, in-room technology has also been enhanced with new 40 inch Plasma TVs and the addition of a “jackpack,” offering the ability to stream movies, photos, presentations, etc. from portable devices directly onto the TVs. The brand new, Sweat fitness facility offers cardiovascular fitness and personal training programs using free and machine weights from Technogym.
As part of the $9-million renovation, W New Orleans - French Quarter welcomes SoBou (also designed by nemaworkshop), a Louisiana street-food inspired restaurant and lounge from the Commander’s Family of Restaurants. SoBou — a contraction of “South of Bourbon Street”— offers breakfast, lunch and dinner.
Each of the spaces in SoBou has a distinctive interpretation of the concept of mixology: the entry and front dining space recall an apothecary where floor-to-ceiling walls are clad in bottles; illuminated display cases house a collection of vintage tools, shakers, and glasses; and in the main dining space, a one-way glass installation showcases glowing bottles. Adjacent to the curving brass bar is a modern beer garden housing self-service wine machines and beer taps built directly into the tables.
The transformation of W New Orleans – French Quarter is part of a renovation strategy to update the W brand’s North American portfolio. W Hotels recently announced plans to reinvigorate more than 11 of its hotel properties. The renovation schedule is focused on many of the W brand’s early hotels in key markets such as New York City, Seattle, Chicago, New Orleans and Los Angeles, among others.