New Adelaide hotel to showcase ‘premium economy’ accommodation

Accor will launch its economy hotel brand, Ibis, in Adelaide, Australia, following the signing of an agreement with hotel developer and investor, Hines Property, which will develop a new hotel in the heart of the Adelaide CBD.

The $65-million hotel development, which received planning approval in March this year, will be located on Grenfell Street. The new hotel will reach 17 levels to the Adelaide skyline with views over Hindmarsh Square and to the Adelaide Hills.

Timing of the development will coincide with the opening of the expanded Adelaide Convention Center and redevelopment of Adelaide Oval, with construction planned to commence later this year with a scheduled opening early in 2014.

With 307 guestrooms, Ibis Adelaide will be the largest Ibis Hotel in Australia. The hotel will also be the first purpose-built economy hotel in the CBD for over two decades, and the first internationally branded hotel of its type to open its doors in Adelaide.

Ibis Adelaide will offer restaurant and bar facilities, a fitness center, business center, guest lounge, conference and meeting space and comprehensive Wi-Fi coverage throughout the hotel. The launch of Ibis Adelaide will build on Accor’s presence in South Australia, complementing hotels such as Mercure Grosvenor, Sebel Playford, Rockford Adelaide, Grand Mercure Mount Lofty House and Novotel Barossa Valley Resort.

Hines Property recently completed the $100-milllion Crowne Plaza Adelaide hotel. The company has also developed numerous other apartment projects and hotel projects in Adelaide.

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