|Hilton Connectivity Station|
MCLEAN, Va.—Hilton Hotels & Resorts is making it easier for owners, developers and designers to plan and outfit a Hilton hotel. The flagship brand of Hilton Worldwide has launched Hilton Design Studio (www.hiltondesignstudio.com), an online tool that allows a user to literally build and outfit a Hilton hotel, specifically as it relates to guestroom and lobby design.
At its heart, the site is an "educational tool," said David Horton, the global head of Hilton Hotels & Resorts. "It helps designers and owners understand the DNA [of the brand]."
In addition to the new online portal, the brand has unveiled new design concepts: Hilton Valet, a self-contained closet and refrigerator combination, and the Hilton Connectivity Station, which combines high design with top technology.
"Hilton Design Studio is a streamlined solution for implementing designs that are consistent, yet completely unique," Horton said.
The site is timely: Hilton Hotels & Resorts currently has its largest pipeline in history and a three-year, $3 billion plan of property renovations across the global portfolio.
How it works: Users log-on and are able to build a guestroom or lobby area. In the guestroom, users can select two types of designs—component and modular—in three different styles: classic, traditional, modern. They are then able to choose different products to populate the room to their taste, from sofas and task chairs to lighting. A list of suppliers is also available.
As Horton explained, at the Hilton McLean Tyson Corner, the brand's test center, and located adjacent to Hilton Worldwide headquarters, a user can literally design a room in three minutes. After which, the user can download CAD drawings and renderings.
"It makes life easier for a designer," Horton said.
In the guestroom, the user can design by zone, which the brand describes as arrival, live, refresh and rest. The lobby narrative is broken up into eight zones and blends contemporary design with clean lines and timeless elements.
The site is another way of defining the Hilton Hotels & Resorts brand, which is characterized by five things Horton enumerated: authentic, worldly, generous, refreshing and competent.
"Design has a powerful impact on the overall guest experience and brings our brand promise to life in a unique way," Horton said.