New UK hotel brand set to open in Birmingham next year

Europe's Hotel Industry Magazine speaks with Jane Schofield, managing director of Hotel La Tour, a new hotel brand that figures to open in Birmingham next year. Schofield talks about launching a new hotel brand in the current economic climate, obstacles to obtaining financing and how to create an entirely new brand.

Virtual Event

HOTEL OPTIMIZATION PART 2 | Now Available On-Demand

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


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