New Yorker Hotel completes 195 new guest rooms

NEW YORK, NY (Oct. 24, 2007) - The New Yorker Hotel, located in the heart of New York City, is keeping on track with its renovation schedule and has completed eight floors (27 and 34-40) featuring 195 brand new fashionable guest rooms as part of the property's $65 million remodeling project.

The New Yorker currently has 860 hotel rooms; by the time the renovation is complete in August 2008, the hotel will feature 910 guest rooms, all re-styled and remodeled, located on the top 21 floors of the building - floors 19 to 40 (the first 18 floors are dedicated to commercial tenants). Through the renovation process, 80 of the smaller rooms will be converted into 40 rooms because market demand calls for a higher number of double-double configurations. The increase in the overall room count post-renovation is due to the fact that several floors housing commercial tenants will be converted to hotel guest floors.

At this point in time, guest rooms on floors 28 and 31-33 are currently being renovated. Afterwards, the next 100 rooms will go out for renovation with this process continuing from the top of the building down to the 19 th floor so as not to disturb guests staying in the hotel.

A New Chapter in the Life of the New Yorker

Once the largest hotel in New York, with more than 2,500 rooms when it first opened in 1930, the New Yorker Hotel has launched an aggressive program to revitalize what is still one of the biggest art deco buildings in the heart of midtown New York City. The owners, recognizing the value of the hotel's glorious past history, have embarked on an ambitious $65 million renovation and remodeling project to both restore its art deco reputation and add the modern edge and style that today's guests demand.

The scope of the project, to be completed by August 2008, includes the following: - Installation of a new heating and air conditioning system for the entire hotel (a four-pipe HVAC system, which will allow guests to control heat and cool air all year long - not an oft-found amenity in many hotels) - Total overhaul of furniture, carpets, wallpaper and fixtures in both the guest rooms and the hallways on the guest floors - Complete redesign of the lobby to recapture the grandeur and feel of when the New Yorker opened in 1930 - Facelift of the entire front of the hotel on Eighth Avenue - replacing signage, re-facing the stonework, and changing the marquee - Guest services enhancements including improved free Wi-Fi service and better television programming - Upgrade and refurbishment of the hotel's restaurants (the 24-hour Tick Tock Diner and soon-to-be Cooper's Tavern)

The design concept is the exotic and glamorous New York/Hollywood art deco style of the 1930's, as a nod to the hotel's past, but with a distinctive modern edge. This project marks the property's first renovation since 2000. NYC-based Stonehill & Taylor ( www.stonehilltaylor.com) has been tapped to conduct the architectural and interior design.

Comfortable & Stylish Guest Rooms

Restoring the hotel to its former glory, Stonehill & Taylor's design will replace floral carpets and quilted bedspreads with art-deco-inspired contemporary interiors featuring geometric patterns, skyscraper-style case goods (such as bookcases and desks), customized lighting, and high-contrast gold and silver against dark zebra wood and chocolate upholsteries.

Updated lighting is introduced in the form of brushed stainless steel torchieres with mica shades and dome-topped, pull-chain desk lamps. Overhead lighting is provided by a custom-designed, six-point star to create a Hollywood search-lights effect in beams along the ceiling. Creating a feeling of luxury, walls with two windows are fully covered with shimmering draperies, and a geometric-patterned carpet subtly echoes the upholstered diamond-stitched headboard.

Guest bathrooms are also getting a facelift. Tapered pedestal sinks and arched shower curtains add curvature to the space, while custom mirror and glass shelf assemblies make the room more functional. A panel of back-painted glass updates the previous period wall tile, while chrome-finish faucets and fittings bring the details of the room into a contemporary style.

A New Lobby of Grand Design

Plans for the lobby include restoration of the beautiful, original marble floor (currently covered by carpet), the addition of lounge seating, and the installation of a feature chandelier dramatically extending down to a mirrored coffee table to create a focal point in the large open space. Existing traditional crystal chandeliers will be deconstructed and their crystal reconfigured to a contemporary cylindrical style.

Other changes will include a gold-coffered ceiling in the double-height lobby, brand new check-in and concierge desks, new restaurant facades opening to the lobby, and new signage throughout the public space.

Updated Entrance, Hotel Marquee

Restoration plans do not stop at the building entrance. Continuing to the hotel facade on Eighth Avenue, the hotel marquee and outdoor signage will be updated. New, automatic revolving entrance doors will welcome guests to this revitalized gem in the heart of Manhattan.

Enhanced Guest Services

In addition to the cosmetic part of the project, the New Yorker will be upgrading various guest services including improving its free guest Wi-Fi adding more bandwidth to increase speed of access, and changing its video-on-demand supplier to provide enhanced television programming (flat panel HDTV) and a more extensive selection of pay-per-view movies and events. The hotel is also looking into purchasing 'jack packs' that feature iPod docking stations, since iPods and BlackBerrys go hand-in-hand with today's traveler.

Hot or Cool Air - You Choose

A major aspect of the renovation project is the installation of the new four-pipe, HVAC system throughout the entire hotel. This new, truly state-of-the-art system will allow guests to control the heat and the air-conditioning all year long, a feature not found in many hotels.

The hotel will remain open during the renovation; methods of buffering constructions noises are being employed so guests can enjoy their stay at the New Yorker as the project progresses.

The New Yorker Hotel

Conveniently located at 34th street and Eighth Avenue in Manhattan, across from Madison Square Garden, the New Yorker Hotel is one of the largest art deco buildings in New York City. Well-suited for groups, business and leisure travelers as well as anyone seeking a great value and an unrivaled location in Manhattan, the New Yorker features 860 guest rooms (several with terraces and all offering spectacular views), 25,000 square feet of meeting space (two stately ballrooms, 14 meeting and conference rooms, and the Sky Lounge on the 39 th floor of the hotel), an award-winning catering department, the 24-hour Tick Tock Diner and Cooper's Tavern, a complimentary Fitness Center, and a fully-equipped Business Center. The New Yorker is a member of the Ramada Worldwide chain.

Visit General Manager Kevin Smith's blog, The New Yorker Scene, for insight into what he has to say about the New Yorker Hotel, the hospitality industry and what's happening in New York City ( http://nyhotel.wordpress.com ).

For more information about the New Yorker Hotel, contact toll-free in the U.S. and Canada 866-800-3088 or visit www.newyorkerhotel.com.

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