NORR Illinois to renovate Chicago’s Purple Hotel

First Hospitality Group Inc. (FHG) announced a joint venture with Skokie, Ill.-based North Capital Group to reinvigorate the property that was once home to the Pritzker family's first Hyatt in Chicago: the Purple Hotel. The new hotel will open as a SpringHill Suites in the fall of 2015 as part of a larger mixed-use project called The Shoppes at Lincoln Pointe.

On the site that encompasses more than 50 years of history in the community, FHG will develop a new five-story SpringHill Suites Lincolnwood. Under FHG's management, the newest SpringHill Suites will have 160 gues rooms, 4,000 square-feet of banquet space and 1,000 square-feet of meeting space.

The hotel will be near downtown Chicago, O'Hare airport, Loyola University and Northeastern Illinois University.

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.

According to Richard Mann, principal with NORR Illinois, the hotel project's architect, its design of the hotel aims to bring new life to Lincolnwood and surrounding communities.

In addition to the hotel, the site will also be home to The Shoppes at Lincoln Pointe. Surrounded by a public gathering place that will attract local residents and tourists alike, The Shoppes at Lincoln Pointe's town square atmosphere will have retail, dining, grocery and professional offices.

SpringHill Suites is one of Marriott's brands.

First Hospitality Group is a hospitality management and development company serving the investment and real estate industries. Since 1985, FHG has been a pioneer in the hospitality industry. FHG developed, marketed and managed over 16 brands and 55 properties throughout the Midwest. 

The new hotel under development will open as a SpringHill Suites in the fall of 2015 as part of a larger mixed-use project called The Shoppes at Lincoln Pointe (below)