W Hotels, which is part of Starwood Hotels & Resorts, opened W Amsterdam in the Dutch capital.
Housed between two iconic properties – the 'Exchange,' the former Telephone Exchange building; and the 'Bank,' originally the KAS Bank – the 238-room W Amsterdam was designed by Office WINHOV, which was responsible for the structural design of the buildings, and BK Architects, which imagined and created the interiors. The hotel mixes the individual personalities of both buildings, bringing the historical structures back to their original state while incorporating contemporary features.
In total, the property has 238 guestrooms, including 21 suites, two WOW suites and two Extreme WOW suites (the brand's take on the Presidential suite). The Bank building will be fully operational in late 2015, and when it does, it will house 66 guestrooms. The rooms use SPG Keyless, the hospitality industry's first keyless entry system that allows guests to use their smartphone or Apple watch as a room key.
Taking reference from the Dam Square, the rooms in the Exchange building have an elevated sense of space with high ceilings and wide windows. BK Architects worked with local designers for design elements in the rooms, including hand-woven bedspreads designed by Bertjan Pot that depict stories of Dutch culture, curtains imprinted with classic Amsterdam canal houses and shower cabins inspired by traditional Dutch phone booths. The rooms and suites in the Bank building use black and gold bedspreads inspired by the original bank vaults, and pillows that represent the Amsterdam windowsills.
W Lounge has over five kilometers of copper pipes, paying tribute to the telephone wires and electricity lines that exchanged information on a daily basis when the building was home to Telephone Exchange.
There are gold lines printed on the windows, specially produced by glass manufacturer Saint Gobain. Stairs that mimic the steps of Dam Square on the streets below complete the design.