Rocco Forte Hotels partnered with Longhua International to be part of the Longhua International Aviation Service Centre, a new urban complex in Shanghai's Xuhui Riverside area known as West Bund.
The new area will span 17.7 acres, with an overall floor space of over 5,489,594 square feet, dedicated to business and government office spaces, retail and fashion outlets, cultural amenities such as theatres and other landscaped recreational spaces.
Rocco Forte Hotels is the exclusive luxury international hotel provider to the project. As part of the development, a Rocco Forte hotel will open in Shanghai in 2018, constituting the group's first move into the Asia Pacific market.
The hotel, which is yet to be named, will take over the top 15 floors of the tallest building of the development and will include around 280 rooms and suites, all with views of the city. There will be three different restaurants. The hotel will also have a Rocco Forte spa and health offering complete with a swimming pool. A grand ballroom will host events, framed by large public spaces, with the design overseen by Olga Polizzi, director of design of Rocco Forte Hotels.
Rocco Forte Hotels aims to double the number of its hotels over the next five years. The existing 10 hotels in the collection are largely European based. The Assila Hotel and Residence will open in the heart of the city of Jeddah, Saudi Arabia, later in 2015. The hotel will offer 146 rooms, 62 suites and 94 serviced apartments, as well as four restaurant concepts, spa and 82-foot rooftop pool.