Paligroup to open Palihouse Santa Monica

Avi Brosh’s Los Angeles-based Paligroup announced the slated opening of its newest hotel property, Palihouse Santa Monica, debuting in the beachside community in summer 2013. Paligroup has two currently-operating properties, the Palihouse West Hollywood and Palihotel Melrose.

Palihouse Santa Monica is a 36-room boutique beach lodge in a Spanish Colonial Revival-style building that formerly housed The Embassy Hotel Apartments. In operation since 1927, the property includes examples of Moorish-influenced Mediterranean Revival Architecture throughout maintained over the course of several decades. In 2001, the property was deemed a historic landmark by the City of Santa Monica.

Paligroup’s founder, president and creative director Avi Brosh combined the urban property with the historical design elements already found throughout the building. The design embraces the property’s historical structure, grounds and discreet location with beach access.


The hotel’s grand lobby has original historic al fresco ceilings, Malibu Tile floors, a grand wood-burning fireplace and blown glass doors that open onto a private outdoor patio. The space will be home to the “Palihouse Lobby Lounge” that will welcome guests with a café concept by day and a curated cocktail and lounge menu for the afternoon and evening.

The property will have four room categories: Classic Guest Suites (ranging in size from 300 square feet to 500 square feet), Studio Residences (600 square feet to 750 square feet), One Bedroom Residences (870 square feet to 1,120 square feet) and Two Bedroom Residences (1,450 square feet to 2,850 square feet). Most rooms have a pied à terre layout, complete with equipped kitchens, separate vanity rooms, walk-in closets and windows, all reminiscent of European-style urban apartments.

In-room design elements include custom furnishings by Brosh and his design team and bespoke wallpaper from Abnormals Anonymous. Additional amenities include complimentary wireless and hard-wired Internet access in each room, personal refrigerator-stocking services, Dean & Deluca minibar treats, 40 inch Samsung flat screen televisions and European bedding.

Palihouse Santa Monica will open to the public in summer 2013.


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