The Palms Hotel & Spa owns with new spa and lounge

Miami Beach, FL (February 3, 2009) - The Palms South Beach is entering a new era with two fresh, eagerly anticipated venues and a new name - The Palms Hotel & Spa. The tropical, boutique style property, which for years has been recognized for its charm and off-the-beaten-path luxury feel, is taking its guest experience to an unprecedented level in early 2009 with the addition of a new Aveda concept spa, The Palms Spa, and a signature restaurant and lounge, Essensia.

The 243-room, independently owned and operated hotel is undergoing a multi-million dollar renovation that will combine sensory and holistic experiences designed to provide the guest with a complete and genuine sense of well-being. Its lush tropical landscaping and unique, secluded, oceanfront ambience provide the ideal environment for guests seeking a destination getaway outside the hustle and bustle, yet within walking distance, of South Beach.

Multi-phase renovations will update the hotel's public areas and guest rooms, commencing with new meeting spaces, new lobby furnishings, an exterior face-lift, and pool area renovations, which are scheduled for completion by April 2009. Upgrades to all guest rooms will be finalized in Spring 2010.

The Palms Hotel & Spa is currently offering a book-in-advance promotion, Book Today, Save in a Big Way. Guests who reserve a two-night stay through November 30, 2009 (reservation must be made on or before April 15, 2009) will receive their 3rd night free as well as a $100.00 resort credit redeemable at The Palms Spa and/or Essensia restaurant and lounge. To take advantage of this great promotion, call the hotel at 1.800.550.0505 (select blackout dates apply).

"What has always set our hotel apart is its definitive island feel married with the world-class services and amenities of a city centre hotel," says Katja Janzon, VP of Marketing at the Palms Hotel & Spa. "We've now taken this to yet another level, offering a natural and genuinely relaxing experience in a luxuriously casual environment."

The Palms Spa will be Aveda's first luxury beach resort spa in the U.S. The 5,000-square foot facility will feature holistic treatments and rituals designed to deliver a highly personalized experience. Facilities will include a series of multi-purpose rooms including a couple's suite with experience snail shower, an indoor/outdoor relaxation area with steam room, poolside treatment cabanas, a beauty salon, a fitness room, and an Aveda retail area. Spa guests will have direct access to the hotel's tropical gardens, pool and beach area. The Palms Spa fully subscribes to Aveda's mission of caring for the world, from their pure and responsibly farmed product lines to the belief that true beauty is one that works in harmony with the greater web of life and nature. The Palms' Seven Sensory Rituals incorporate elements of touch, smell, sight, sound, and taste, designed to embrace each guests' personal sense of wellbeing. The Palms Spa is due to launch in April 2009.

Led by the hotel's culinary team - Food & Beverage Director Maria Bond and Executive Chef Gerd Richter - the Essensia restaurant and lounge concept will focus on natural gourmet dining, combining the fresh and light style of Mediterranean cuisine with the liveliness of Floridian fare. Menu items will embody the pure essence of taste - the simplicity and joy of experiencing savory natural and wholesome cuisine presented in a vibrant and sophisticated way. Spa cuisine selections are composed to be low in calories and high in nutritional value, and organic selections highlight organically farmed produce and core ingredients.

An innovative Indulgence lounge menu will showcase an interactive bar menu with unique tasting selections and signature cocktails made from fresh, tasty ingredients and pure, at times organic spirits. Essensia will feature an intimate indoor dining room and al-fresco seating under The Palms' covered terrace and poolside deck. Its adjacent lounge presents a floating, glowing bar, and plenty of space for both inside and outside lounging. Inspired by the nature surrounding the hotel, Essensia's ambience is sensuously sophisticated and graciously comforting - the perfect composition for dining and lounging with a natural flair. Essensia's opening is scheduled for March 2009.


About the Palms Hotel & Spa
Since 2001, the naturally refined Palms Hotel has been offering guests a unique mix of the ambience and service of a boutique hotel with the capacity and amenities necessary for large groups and functions. Offering close proximity to South Beach's nightlife and a tranquil escape to the hotel's private pool and beach, guests enjoy the best of both worlds. The Palms Hotel & Spa is owned by the Krause family, who also owns the 100-room Circa 39 Hotel and is recognized for the revitalization of the renowned National Hotel. The Palms is a member of Summit Hotels & Resorts, a collection of the finest independent luxury hotels and resorts around the world. Set in the heart of Miami Beach, The Palms Hotel & Spa sits on its own stretch of beach just 12 miles from Miami International Airport and just 15 blocks from Ocean Drive. For reservations, or further information, please call 800.550.0505, or visit


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