Parc 55 Hotel San Francisco will join the Wyndham system

Parsippany, N.J.--March 24, 2010--Demonstrating its resurgent strength in major center-city markets, Wyndham Hotels and Resorts announced that the 1,011-room Parc 55 Hotel San Francisco, located near Union Square in the heart of San Francisco’s shopping, dinner and theater districts, will be branded as a Wyndham hotel in late April.

The announcement closely follows the recent completion of a $30 million, top-to-bottom redesign of the hotel that includes upgrades to all guest rooms and suites including 37-inch plasma TVs, the Club Lounge and the Fitness Center as well as a reconfiguration of the lobby and front desk and expansion of the hotel’s award-winning meeting and event facilities to 30,000 square feet.

“Parc 55 will be an outstanding addition to the Wyndham family,” said Jeff Wagoner, president of Wyndham Hotels and Resorts. “We are excited to be associated with Highgate Holdings and its high caliber of leadership. This affiliation is proof positive that Wyndham Hotels and Resorts is a powerful contender among the major upscale lodging brands for large, center-city properties in key markets like San Francisco.”

The AAA-Four Diamond hotel, soon to be renamed Parc 55 Wyndham San Francisco-Union Square, is owned and operated by Highgate Holdings, a privately held investment firm headquartered in Dallas, in partnership with affiliates of Rockpoint Group, L.L.C., a global real estate investment management firm with offices in the United States, Europe and Japan.

Highgate Holdings selected the Wyndham brand to differentiate the hotel from the competition, gain access to its global distribution networks, Wyndham Rewards frequent traveler program and Wyndham ByRequest guest recognition program, according to Rob Gauthier, Parc 55 managing director and vice president.

“Wyndham’s brand values align closely with Parc 55’s commitment to providing the high-touch service our guests have come to expect,” said Gauthier. “We stand out in the San Francisco market because of our ‘do whatever it takes’ approach to ensuring an extraordinary experience for our customers.”

Redesigned by the Gensler design firm, Parc 55 has been recognized nationally for its energy management strategies and is one of the few hotels in San Francisco to earn Energy Star designations from both the U.S. Environmental Protection Agency and from the U.S. Department of Energy.

Parc 55 offers an entire floor of allergen-friendly guest rooms utilizing a comprehensive purification system by New York-based Pure Solutions NA designed to remove 98 percent of allergens.

Under the direction of Executive Chef Brian Healy, cityhouse, the hotel’s stylish restaurant overlooking Market Street, features a selection of dishes including steaks, chops and seafood.  The cityhouse restaurant seats up to 174 and accommodates groups.  
The Club Lounge on the 31st floor offers a breakfast buffet, afternoon tea, light bites and cocktails all day, complemented by views of San Francisco’s skyline. The Fitness Center, accessible 24-hours daily, provides guests with a variety of cardio equipment, weight machines and free weights as well as a massage room.  
Located at 55 Cyril Magnin St., Parc 55 is a short stroll from San Francisco’s Union Square, the iconic address of Macy’s, Saks Fifth Avenue, Neiman Marcus and dozens of boutiques.  Parc 55 is also across the street from Westfield San Francisco Centre, home of the second-largest Bloomingdale’s in the country, and just a block from the city’s theater district. 

Virtual Event

HOTEL OPTIMIZATION PART 2 | Now Available On-Demand

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.

Suggested Articles

After two years, the Galt House in Louisville, Ky., has completed its $80 million upgrade.

Buildings in Texas and the Northeast are being converted into hotels.

Jeffrey Beers International curated a "Midtown from Above" concept with each guestroom designed to feel like a retreat from the streets below.