Paul Vega, Vennie Lau design Hyatt Union Square New York

Hyatt Hotels Corporation opened the Hyatt Union Square New York, conceptualized by interior designer Paul Vega and his partner Vennie Lau of VLDG.

The new style is a blend of modern styling enhanced by materials and elements interpreted from the natural world, so that the result is an interpretation of the spirit of Union Square and its East Village surroundings.

The juxtaposition of natural versus industrial is introduced before entering the hotel. The building’s restored, two-story antique limestone façade surrounds the Entry Cube, a sheer wood veneer and glass lantern that marks the arrival. Beyond this lantern, the main lobby boasts curved charcoal gray hand-rubbed plaster walls juxtaposed against the white-washed brick wall and a white ceiling, which has small lights. The irregular pattern of the hand-brushed walnut floor leads up to bespoke carved wood benches, which serves as a gathering space. Large windows behind the seating area provide a glimpse into the hotel’s signature restaurant, The Fourth.

A slightly bowed, eight foot, oxidized plate steel wall cuts a path through the lobby to separate the hotel reception area from the lounge, Singl. This setting has a custom bar and seating area across 1,400-square-feet. Above the bar hangs a translucent fabric scrim ceiling and suspended, twisted vines, serving as a modern interpretation of a classic chandelier. There is also a commissioned art installation depicting a flock of birds emerging from a feather; this piece uses a relief technique complimented with gloss to accent the details.

The styling of the 178 guestrooms include: a wide-planked, black-cerused oak floor, with the depth and dimension of the wood’s grain creating a textural backdrop for the white lacquered TV stand and white-cerused, black wood armoire, side table and bed. This look extends to the open bathroom, which features bespoke wood and stone vanities, steel-framed mirrors and a two-person shower enclosed in classic marble mosaics.

Hyatt Union Square New York has two presidential suites. Located on the second floor, the Sanctuary suite comprises a bedroom, dining and living room, all of which is decorated in deep, earthy materials with jewel-hued accents. There is a 954-square-foot landscaped terrace.

Located on the 11th floor, the penthouse Empyreal suite offers city views through the floor-to-ceiling windows in its living room and bedroom. It also features furniture turned out in rich, dark oiled wood.

The new Hyatt Union Square New York will be the first new hotel in the neighborhood in more than 10 years. The hotel has 178 guestrooms and suites, as well as the newest ventures from One Five Hospitality Group, The Fourth and Singl Lounge. One Five is led by restaurateurs Jo-Ann Makovitzky and Marco A. Moreira. The property is positioned in the heart of New York City’s emerging Digital District.


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