Pilar García-Nieto collaborate with Luzio for The Principal Madrid

The Principal Madrid opened as the latest property from hotelier and Design Hotels’ Pau Guardans. Located on the Spanish capital’s grand boulevard Gran Vía, the flagship property from the Unico Hotels group is a palatial building that dates back to 1917, housing 76 guestrooms and suites, a restaurant by chef Ramón Freiza, a bar and year-round pergola, as well as rooftop terrace and bar with sun deck and views of Madrid.

The Único Hotels design team led by Pilar García-Nieto collaborated with María José Gómez and Maximiliano Zigart from the Barcelona studio Luzio for the interiors.

The Principal Madrid is the first five-star hotel on the boulevard. Upon arrival, guests enter the heart of the hotel in the form of the sixth floor Ático to be welcomed at the informal reception area; while the Ático restaurant, bar and open fireplaces set the social scene. The light-flooded sixth floor affords views of the ornate rooftops over the city, which can be enjoyed year-round from La Pergola.


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The interiors of the corner Spanish Renaissance style building celebrate the grand scale of the 20th century style building, with high ceilings, iron railings, large windows and marble floors. Outside, the detailed exterior stands in line with the Art Nouveau and Art Deco facades of its neighbors.

Strong lines and muted colors dominate the guestrooms and suites. Charcoal-hued carpets and sofas are complemented by the greys of the fabric wallpaper and bed covers. Mustard yellow benches and design classics like BKF’s Butterfly Chair provide contrasting highlights to the rooms.

The Principal Madrid is housed near Puerta del Sol, the Fine Arts Circle, Cibeles and Puerta de Alcalá, as well as known museums, shops, boutiques and the oldest theatres in town.


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DTZ Investors has purchased the property along with other real estate for more than £70 million.

The company will sell an approximately 5 percent stake in the Shanghai-based hotel operator and franchisor for a nine-figure sum. 

Hotel supply companies are already announcing products that match the popular hue.