Pilar García-Nieto collaborate with Luzio for The Principal Madrid

The Principal Madrid opened as the latest property from hotelier and Design Hotels’ Pau Guardans. Located on the Spanish capital’s grand boulevard Gran Vía, the flagship property from the Unico Hotels group is a palatial building that dates back to 1917, housing 76 guestrooms and suites, a restaurant by chef Ramón Freiza, a bar and year-round pergola, as well as rooftop terrace and bar with sun deck and views of Madrid.

The Único Hotels design team led by Pilar García-Nieto collaborated with María José Gómez and Maximiliano Zigart from the Barcelona studio Luzio for the interiors.

The Principal Madrid is the first five-star hotel on the boulevard. Upon arrival, guests enter the heart of the hotel in the form of the sixth floor Ático to be welcomed at the informal reception area; while the Ático restaurant, bar and open fireplaces set the social scene. The light-flooded sixth floor affords views of the ornate rooftops over the city, which can be enjoyed year-round from La Pergola.

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


The interiors of the corner Spanish Renaissance style building celebrate the grand scale of the 20th century style building, with high ceilings, iron railings, large windows and marble floors. Outside, the detailed exterior stands in line with the Art Nouveau and Art Deco facades of its neighbors.

Strong lines and muted colors dominate the guestrooms and suites. Charcoal-hued carpets and sofas are complemented by the greys of the fabric wallpaper and bed covers. Mustard yellow benches and design classics like BKF’s Butterfly Chair provide contrasting highlights to the rooms.

The Principal Madrid is housed near Puerta del Sol, the Fine Arts Circle, Cibeles and Puerta de Alcalá, as well as known museums, shops, boutiques and the oldest theatres in town.

PHOTOS FROM THE PRINCIPAL MADRID

Suggested Articles

Radisson Individuals aims to bring independent hotels and local, regional chains into the global Radisson Hotel Group platform.

This role has continued to change with some revenue managers taking on leadership roles within hotel brand and management companies.

Nearly 60 percent of respondents are predicting a 50-75 percent decline in RevPAR versus budget for their entire portfolio.