Preferred Hotel Group rings in 2009 with fresh image

CHICAGO – Jan. 26, 2009 – Preferred Hotel Group has dramatically revamped its online image, rolling out new corporate and brand Web sites that combine fresh, new visual appeal with greatly enhanced functionality. The changes encompass as well as the individual sites for four of Preferred’s distinctive brands: Preferred Hotels® & Resorts, Preferred Boutique, Summit Hotels & Resorts and Sterling Hotels. Also boasting a new look are Web pages for Preferred Golf Club, an acclaimed golf membership program. Upgraded Web sites will be unveiled later this year for I Prefer Guest Benefit Program and the company’s fifth brand, Historic Hotels of America®.


“Preferred Hotel Group’s ongoing investment in Web site development underscores our commitment to our members by driving online bookings to their hotels, which has never been more important than now,” said chairman and CEO John Ueberroth. “The debut of our new online image culminates more than a year of intensive development undertaken with three ambitious objectives: significantly increase online revenue, dramatically enhance brand awareness, and double traffic to the sites.”


Greater ease of use, richer hotel content, and enhanced interactivity characterize Preferred’s new Web sites, which were conceptualized by AkinsParker (Costa Mesa, Calif.) and constructed by TIG Global (Washington, D.C.). Each site captures the singularity of its brand and the diversity of Preferred’s members, which collectively encompass more than 700 independent hotels and resorts in more than 65 countries around the globe.


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