Puccini Group designs W Atlanta – Midtown’s Trace

W Hotels Worldwide announced that, as part of the second wave of renovation projects to reinvigorate its iconic North American portfolio, W Atlanta – Midtown unveiled a new restaurant, Trace, the brand's signature sustainable, farm-to-hotel dining concept.

Designed by Puccini Group, the look of Trace draws inspiration from characteristics often found on the farm, with the design elements including textured and weathered woods, metal tables inspired by machinery and an assortment of seating, such as mismatched chairs and wooden crates.

Also as part of the renovation, a refreshed Living Room will also be unveiled later this year.

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The renovation projects of W Hotels Worldwide is an aggressive strategy that focuses on further enhancing the W portfolio and $100-million investment of the brand and its ownership groups with cutting-edge updates to public spaces, new signature bar and restaurant concepts, and guestroom updates in key markets including New York, Los Angeles, Chicago, Seattle, Mexico City and Washington, D.C.

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On the event’s second and final day, Hotel Management caught up with various exhibitors to learn about the latest in hospitality design.

industry experts offered insight on selling franchised hotels as well as how to prevent ADA issues from developing during a renovation.

Companies like Fabric Innovations, Samuelson Furniture, Paradigm Trends and Searenity Collection showed off their latest products at the conferences.