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Puccini Group designs W Atlanta – Midtown’s Trace

W Hotels Worldwide announced that, as part of the second wave of renovation projects to reinvigorate its iconic North American portfolio, W Atlanta – Midtown unveiled a new restaurant, Trace, the brand's signature sustainable, farm-to-hotel dining concept.

Designed by Puccini Group, the look of Trace draws inspiration from characteristics often found on the farm, with the design elements including textured and weathered woods, metal tables inspired by machinery and an assortment of seating, such as mismatched chairs and wooden crates.

Also as part of the renovation, a refreshed Living Room will also be unveiled later this year.

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.


The renovation projects of W Hotels Worldwide is an aggressive strategy that focuses on further enhancing the W portfolio and $100-million investment of the brand and its ownership groups with cutting-edge updates to public spaces, new signature bar and restaurant concepts, and guestroom updates in key markets including New York, Los Angeles, Chicago, Seattle, Mexico City and Washington, D.C.