Puccini Group designs W Atlanta – Midtown’s Trace

W Hotels Worldwide announced that, as part of the second wave of renovation projects to reinvigorate its iconic North American portfolio, W Atlanta – Midtown unveiled a new restaurant, Trace, the brand's signature sustainable, farm-to-hotel dining concept.

Designed by Puccini Group, the look of Trace draws inspiration from characteristics often found on the farm, with the design elements including textured and weathered woods, metal tables inspired by machinery and an assortment of seating, such as mismatched chairs and wooden crates.

Also as part of the renovation, a refreshed Living Room will also be unveiled later this year.

Virtual Roundtable

Post COVID-19: The New Guest Experience

Join Hotel Management’s Elaine Simon for our latest roundtable—Post COVID-19: The New Guest Experience. The experts on the panel will share how to inspire guest confidence that hotels are safe and clean and how to win back guest business.

The renovation projects of W Hotels Worldwide is an aggressive strategy that focuses on further enhancing the W portfolio and $100-million investment of the brand and its ownership groups with cutting-edge updates to public spaces, new signature bar and restaurant concepts, and guestroom updates in key markets including New York, Los Angeles, Chicago, Seattle, Mexico City and Washington, D.C.

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