The Renaissance New York Midtown Hotel, set to open in spring 2016, is slated to become New York City’s first interactive “living” hotel with corridors that will have digital artworks created by digital design firm Réalisations Inc. Montreal.
Guests and visitors entering the hotel from either 34th or 35th Streets will interact with digital displays projected along the corridor, a passage that spans the length of the block. The display will not change on its own, and will only respond to human movement.
In producing this display, Réalisations Inc. Montreal utilized a variety of technologies, including reflective wallpaper, motion detectors, projectors and 3D cameras to capture and project data and movement occurring in the corridor.
At the elevator bank near the 34th Street entrance, guests will also find digital imagery featuring local artists and neighborhood experiences. The projected digital displays will be timed to mirror the opening and closing of the elevators.
Also part of the “living” element of the hotel will be the virtual concierge, located in an alcove between the 34th Street entrance and the elevators. A screen comes to life when a user steps onto words projected on the floor, activating information including local attractions and activities. This will be tied to the hotel’s Navigator program and curated in collaboration with Time Out New York.
Another digital aspect of the hotel will be the four-story LED clock at the top of the building. Facing north and south, the clock’s imagery will continuously change so that the illustration changes every second for a total of 86,400 images every day. A replica clock, mirrored in real time, will be located over the 34th Street entrance.
Designed by Jeffrey Beers International, the 348-room Renaissance New York Midtown Hotel is located in the Garment District at 35th Street between Seventh and Eighth Avenues. The hotel will have The Lobby Bar, Club Lounge, 4,500 square feet of meeting space, and Rock and Reilly’s gourmet gastropub with an 8,000 square-foot fifth floor terrace and retractable roof. The Renaissance New York Midtown Hotel will be operated by 365 Management Company under license from Marriott International.