Réalisations designs interactive wall at Renaissance in New York

Réalisations Inc. designs interactive wall at Renaissance New York Midtown Hotel New York
The property that will open in spring will become New York City’s first interactive “living” hotel with corridors that will have digital artworks.

The Renaissance New York Midtown Hotel, set to open in spring 2016, is slated to become New York City’s first interactive “living” hotel with corridors that will have digital artworks created by digital design firm Réalisations Inc. Montreal.

Guests and visitors entering the hotel from either 34th or 35th Streets will interact with digital displays projected along the corridor, a passage that spans the length of the block. The display will not change on its own, and will only respond to human movement.

In producing this display, Réalisations Inc. Montreal utilized a variety of technologies, including reflective wallpaper, motion detectors, projectors and 3D cameras to capture and project data and movement occurring in the corridor. 

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


At the elevator bank near the 34th Street entrance, guests will also find digital imagery featuring local artists and neighborhood experiences.  The projected digital displays will be timed to mirror the opening and closing of the elevators.

Also part of the “living” element of the hotel will be the virtual concierge, located in an alcove between the 34th Street entrance and the elevators.  A screen comes to life when a user steps onto words projected on the floor, activating information including local attractions and activities. This will be tied to the hotel’s Navigator program and curated in collaboration with Time Out New York.

Another digital aspect of the hotel will be the four-story LED clock at the top of the building. Facing north and south, the clock’s imagery will continuously change so that the illustration changes every second for a total of 86,400 images every day. A replica clock, mirrored in real time, will be located over the 34th Street entrance.

Designed by Jeffrey Beers International, the 348-room Renaissance New York Midtown Hotel is located in the Garment District at 35th Street between Seventh and Eighth Avenues.  The hotel will have The Lobby Bar, Club Lounge, 4,500 square feet of meeting space, and Rock and Reilly’s gourmet gastropub with an 8,000 square-foot fifth floor terrace and retractable roof. The Renaissance New York Midtown Hotel will be operated by 365 Management Company under license from Marriott International.

Renaissance New York Midtown Hotel

Renaissance New York Midtown Hotel

Suggested Articles

The company's main markets are still substantially affected by the measures rolled out to combat the COVID-19 health crisis.

Kansas-based management and ownership company True North Hotel Group is opening four new hotels within a month.

After launching in North Carolina, the brand will expand into Virginia, Tennessee, South Carolina and Texas.