Radisson Blu designs new guestroom off contest

Radisson Blu, Rezidor's upper upscale core brand, is to redesign a hotel room based on the winning Mood Board from the brand's recent summer design contest.

The new design of a room at the Radisson Blu Royal Hotel, Brussels will be inspired by the work Wim Alenus (Belgium), who was hailed by the jury for his “home sweet home” concept.

"Eclectic, home sweet home, elegant, relaxing, real – these are some of the words the members of the jury used to describe the winning Mood Board", said John Kennedy, VP for marketing and customer relationship at the Rezidor Hotel Group.

Alenus himself described his Mood Board as akin to relaxing, like on a Sunday morning at home. “Get rid of the sophisticated and overdone fake. Make hotel rooms real again,” he said.

Over 12,000 entries were received and judged by jurors Bart Canini, head of Creneau International, a global agency for design concepts; Swedish designer Christian Lundwall; and Eugene Staal, SVP of technical development at Rezidor. For winning, Alenus will enjoy 30 free nights in "his" room over the period of one year. The designers of the top 10 Mood Boards have also won a weekend stay in the redesigned room.

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