Retreats Group retrofits Wales' Roch Castle and Penrhiw Priory

The Retreats Group announced that it has acquired and retrofitted Roch Castle and Penrhiw Priory.

Roch Castle, located in Haverfordwest, Wales, was originally built in 1280 and was the home and birth place of Lucy Walter, mistress to King Charles II and mother of his child, the Duke of Monmouth.

The Roch Retreat is the flagship development of the Retreats Group collection. Roch Castle has six rooms and comes with a house manager and a chef, upon request.

Aedas Interiors provided bespoke furnishings, custom detailing, art consultancy for specially commissioned artwork, tapestries and pottery, and the procurement of non-allergenic fabrics and materials.

The property is referred to as “William the Conqueror meets Giorgio Armani”.

Penrhiw Priory is within St. Davids Cathedral Close, in the Pembrokeshire Coast National Park. The property sits within 12 acres of private woods and gardens.

The Roch Retreat 


Restored as a five-star corporate retreat, the property is also available to be rented as a luxury holiday home. It includes seven en-suite bedrooms, conference, library, lounge, dining and lecture rooms.

Much of the original property’s fittings have been maintained and restored including the pitch-pine flooring, stained-glass panes and door at entryway, moldings, windows and two fireplaces with original tiles from William de Morgan. Inspired by the outdoor setting, the designers opted for color palettes and textures that kept within the colors of the outdoor environment with custom carpet designs inspired by the grasslands and field patterns of Pembrokeshire and artwork featuring local UK-based artists.

Same bespoke furnishings from Roch Castle Retreat can be found at Penrhiw Priory, though this time the designers selected suede wall coverings that can be found in the sitting rooms, dining room and bedrooms throughout the property.

Retreats Group acquires and transforms old buildings for hosting events. The owner of the group, Keith Griffith, is said to be fascinated with the “insertion of modernity into an old fabric, infusing these properties with new design characteristics, bespoke furnishings, modern conveniences like central heating and bringing them into the modern day.”

The Penrhiw Priory

Suggested Articles

The company has seen resilient performance from its Holiday Inn brand family, in addition to signing almost 100 properties under the flags in H1 2020.

Former Director of Operations Kimberly O’Fallon has been promoted to help drive the company’s growth plans.

The company could see occupancy and revenue per available room levels in China return to their 2019 numbers by next year, despite travel restrictions.