Richmond Holiday Inn celebrates branding milestone

April 7, 2009, (Richmond, Va.) – The Holiday Inn Express in Downtown Richmond is the 500th Holiday Inn Brand hotel to re-launch using the new brand identity developed and implemented by Holiday Inn in 2007. Holiday Inn plans to convert all existing properties to the new brand globally by the end of 2010.
“Congratulations to the Holiday Inn Express Richmond – Downtown located in Richmond, Virginia for being the 500th hotel globally to re-launch their property,” said John Merkin, sr. vice president, brand management, Holiday Inn Brands, the Americas, InterContinental Hotels Group. “We are proud to have Shamin Hotels as part of the Holiday Inn Brand of families and look forward to celebrating the next milestone in the Holiday Inn global re-launch with everyone very soon.”
“We are very excited to be the 500th Holiday Inn to re-launch under the new brand standards,” said Robert Yancey, general manager, Holiday Inn Express Downtown Richmond. “The Goal of the re- launch is to improve the consistency and image of the Holiday Inn brand.  The Holiday Inn re-branding will include new items in the guest rooms such our new décor and new bedding featuring triple sheeting so everything you touch is always clean and fresh.  Our Simply Smart™ Guest Bathroom focuses on the areas that our guests say really make a difference like great water pressure, more room, better quality bath amenities and fluffy towels.  There are new hot options in the free “Express Start “ breakfast bar which include eggs, scrambled or cheese omelets, bacon, sausage and of course the signature hot cinnamon rolls.  Along with installing the new Holiday Inn Express signage, the Holiday Inn Express Downtown Richmond has a fresh new appearance at the entrance to welcome all guests such as new planters, a comfortable bench and patio music.”
Originally a Sovran Bank, the Holiday Inn Express Richmond is a result of an extensive renovation and update of the interior and exterior of the building. The building was built back in 1964 and served as a Sovran Bank for more than 20 years. Shamin Hotels updated the building keeping some of the great historic artifacts around to tell the building's story to guests, like the original doors, which have been refurbished, preserved and incorporated in the wall art at the entrance to the Capitol ballroom.
The Holiday Inn Express Richmond features 100 enlarged guests rooms and suites complete with new furniture and Holiday Inn "Simply Smart" signature bedding, a reconfiguration of the main floor lobby area including 2300 square feet of meeting space, a fitness center, and a breakfast area serving a complimentary Holiday Inn “Express Start” hot breakfast; plus a newly landscaped exterior with fresh paint, updated patio furniture and an awning.


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