Roger Soto joins Odell Associates Inc. as president and director of design

Charlotte, N.C. (July 13, 2009) – Odell Associates Inc. is pleased to announce that Roger M. Soto, AIA, LEED TM, AP, has joined the firm as president and director of design.  In his new role, Soto will lead Odell’s U.S. and international design practice in all building types and will be based in the Richmond, Virginia office of Odell.
Soto is recognized worldwide for his design expertise in complex corporate, higher education, hospitality and healthcare planning and design for leading institutions throughout the United States and abroad, including Baylor College of Medicine and Clinics, Houston, Texas; Dell Pediatric Research Building, Austin, Texas; Methodist Sugarland and Willowbrook Hospitals, Houston, Texas; King Abdullah University for Science and Technology, Jeddah, Saudi Arabia; CMA Tower, Riyadh, Saudi Arabia; Sysco Food Corporate Headquarters Campus, Houston, Texas; USAA Corporate Campus, Phoenix, Arizona and Nueva Las Condes Office Building, Santiago, Chile.  Soto is highly regarded for his expansive knowledge of LEED and sustainability design, his incisive approach to design and his success in guiding institutions to achieve their strategic goals through optimal facility planning and design.
“Roger is a world renown designer and as our partner, he will influence the next generation of design at Odell in creating world class environments for our clients.” says Odell Chairman & CEO Jim Snyder, AIA.  “In addition to his design responsibilities, Roger will be focused on the development of our design resources, culture, leadership and client relationships.”

“I am excited to be joining Odell,” says Soto.  “The firm has a long history of achieving excellent design and client service.  I am eager to expand Odell’s design presence and competitive position in the global marketplace.”
Soto graduated from Rice University with a bachelor’s degree and a master’s degree in architecture at Rice University in 1980.  He comes to Odell from the Houston office of HOK where he has served as Design Director and Principal since 1990.  Soto is an accomplished lecturer and has participated in numerous design competitions.  He joins Odell on July 1, 2009.
Founded in 1940, Odell Associates Inc. is an architecture firm known for its innovative, award-winning design of aviation, corporate, educational, government, healthcare and sports/public assembly facilities.  With offices in Charlotte, Richmond, Louisville and Tulsa, Odell provides a wide scope of services including: site analysis and planning, urban planning, architecture, interior design and structural engineering. For more information, please visit

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