Rosewood London has opened as the capital's newest luxury hotel, marking the presence of the Rosewood Hotels & Resorts brand in Europe. Located in one of London's most historic locations on High Holborn, the hotel is near shopping areas and tourist attractions such as Covent Garden, the Royal Opera House, museums and galleries.
An extensive renovation transformed the 1914 Edwardian Belle Epoque building, including the original Grade II-listed street frontage and dome and the grand Pavonazzo marble staircase which rises up through all seven stories of the hotel beneath the 166-foot cupola. Guests enter through a grand carriageway into the courtyard, said to give a sense of arrival to a private manor house than a hotel.
The guiding philosophy of Rosewood Hotels & Resorts is its trademarked “A Sense of Place” concept, wherein each property reflects its location's history, culture and sensibilities. Rosewood London illustrates this concept. The 262 guestrooms and 44 suites convey the feel of London residences, public areas are filled with artwork and books, and restaurants offer both classic and contemporary British dishes. Meanwhile the event spaces nod to the building's past as the Pearl Assurance Company's headquarters.
The accommodations, event spaces and public areas have been designed by Tony Chi and Associates. Chi brings his signature style to the hotel combining rich materials such as lacquer, textured wood veneers and prismatic mirrors.
The Grand Manor House Wing is accessed via a private elevator and its own street entrance, and it is the only hotel suite in the world to have its own postcode. Six bedrooms, a dressing chamber, library, dining room and several sitting rooms are arranged over 6,318 square feet of living space. The Garden House features a garden terrace overlooking the London skyline, while the stately Chancery House is designed with elegant grandeur.
All guests residing in suites receive access to the hotel's Manor Club. A private retreat, the Manor Club offers a personal butler and concierge service, as well as a menu of cocktails and light dishes.
Rosewood London also boasts the Lobby Lounge and the Mirror Room, a salon adorned with mirrors, offering all-day dining and afternoon tea.
The hotel's bar, designed by the Martin Brudnizki, features a fire and wooden bar with cozy furniture settings creating intimate corners on a wooden herringbone floor strewn with hand-woven rugs.
Holborn Dining Room, also designed by Brudnizki, will be launched in February 2014. The venue is a brasserie offering British dishes. Classic British design elements mix reclaimed oak with antique mirrors, leather upholstery, aged copper and patina brass. The dining room leads to The Terrace in the hotel's inner courtyard, where guests can dine alfresco.
Holborn Delicatessen, launching February 2014, will offer a range of coffees, teas and British artisanal food products.
Hotel recreational facilities include a Sense spa, Rosewood's signature spa brand, and a fitness suite featuring equipment from Technogym.
For events, the property has 11 event spaces including the Grand Ballroom, three heritage boardrooms, the Living Room and the Dining Room with show kitchen. A first for London, the hotel offers the unique Event Studio, showcasing Rosewood London's collection of fine tableware and accessories for personalized events.