Runtriz personalizes mobile guest services for The Umstead

Los Angeles – The Umstead Hotel and Spa collaborated with Runtriz, to create the "Umstead Connect" a mobile app that gives guests the ablity to control their experience before, during and after their stay.

Using its Hotel Evolution mobile, location-based technology platform, Runtriz facilitates a host of guest service transactions – from ordering room service and luggage pick-up to requesting spa services and more. With Runtriz, each hotel’s mobile app is customized to mirror the hotel membership group, brand or independent flavor (vs. using a cookie-cutter template) thereby enhancing guest service and increasing revenues.

The Umstead is a 150-room, hotel and spa in Cary, N.C., located in close proximity to Raleigh-Durham International Airport and downtown Raleigh, adjacent to Umstead State Park and central to all attractions in the Triangle area.

Whether onsite or off property, The Umstead’s guests can communicate with the property from virtually anywhere using their mobile device. The Umstead’s hotel app facilitates guest requests that are then processed by the Runtriz web platform and seamlessly delivered to the appropriate hotel department.

“Technology is everywhere, and as such, we knew we needed a mobile solution for those tech-savvy guests who demand convenience,” said The Umstead Hotel and Spa's GM Jim Beley. “We selected runtriz because of its simple concept and ability to be implemented without us having to invest in a lot of new technology. We are delighted to have launched Umstead Connect.”

Beley said using the hotel’s mobile app is an exciting component because it enables guests to peruse a selection of the hotel’s 95-piece collection – viewing an image, title and artist's bio of each piece. Guests are often intrigued by this collection, he said, and using the mobile application is easier for some guests to navigate, versus the property's more detailed art collection book.

“With art and nature central to The Umstead’s simple, yet sophisticated décor, we are able to promote the hotel’s art, floral designs, and imaginative, locally-sourced cuisine via the mobile app to stir each guests‟ interests,” Beley said.

“We are just as delighted to have The Umstead Hotel and Spa a new part of the Runtriz family, as guests are to experience Umstead Connect,” he said.
 

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